Héroe de León was created and produced to honor the late Mexican General Francisco Murguía.
Gen. Murguía, while fighting for
Mexico during the Revolution,
earned the nickname “Héroe de León
(Hero of León)" for his role
in the Battle of León in 1915
defeating Francisco “Pancho” Villa’s
much larger army.
Héroe de León was developed
by Gen. Murguía’s great-grandson,
Antonio Murguía, with the General’s
same passion for excellence and
commitment to their native Mexico
and its most famous export – Tequila.
Our Brand Difference
From time-honored distillation to marketing, the genesis of Héroe de León tequila starts with the true story of General Francisco Murguía and his love for Mexico.
Everything about the General’s life and untimely death permeates what the brand stands for.
From the tequila itself to our marketing strategy, we want to share the same integrity and bravery that he lived throughout his life.